The cover photo
The main photo decides the click. Choose your finest shot — façade, living space or view.
Partner agencies guide
Give your properties the showcase they deserve.
On Mer & Demeures, a polished listing attracts qualified buyers and shortens the time to sale. Here is the method to present each property at its best.
Why polish your listings
The first viewing happens online. That is where the desire to go further is decided.
A buyer browses dozens of listings in minutes. The quality of the presentation — photos, text, media — makes the difference between a property that stands out and one that gets scrolled past.
15 to 25 visuals
Cover every room, the exteriors and the surroundings. A complete gallery reassures and engages.
Video & 360°
Immersive media qualify the buyer remotely — decisive for an international clientele.
01
Craft the description
A good description tells a story. Structure your text: a hook, the property's highlights, its surroundings, then the features. Aim for 150 to 300 words.
- Full sentences, a flattering yet honest tone
- Mention the neighbourhood, the orientation, the amenities
- Avoid all caps and lengthy abbreviations
€2,450,000
02
Quality photos
The photo is the first selling point. Favour natural light, landscape format and high resolution. Tidy and depersonalise the rooms before shooting.
- Horizontal shot, sharp, well framed, never in portrait
- Min. 1920 px wide, no blur or overexposure
- Ideally, hire a real-estate photographer
03
A sufficient number of photos
A gallery that is too short leaves the buyer in doubt. Aim for 15 to 25 photos that fully cover the property and its surroundings, starting with your finest shot.
- Every room, the exteriors, the view, the outbuildings
- The cover photo = the most striking one
- A logical order, like a real visit
5/30
Immersive media
Bring the property to life, even from afar.
04
Video
A short 60-to-90-second video moves the buyer through the property and conveys the volumes better than a photo. It markedly increases the time spent on your listing.
- Landscape format, stabilised footage, daylight
- A smooth route: entrance, living spaces, exteriors
Guided tour · 1:30
Immersive virtual tour
05
The 360° virtual tour
The immersive tour lets the buyer explore the property freely, at their own pace. It qualifies leads remotely and reduces unnecessary viewings — a decisive asset for an international clientele.
- 360° walkthrough of all the main rooms
- Ideal for distant or foreign buyers
06
Floor plan, area & EPC
Technical information reassures and speeds up the decision. Include the floor plan, state the area and provide an up-to-date EPC — transparency inspires trust.
- A clear plan helps the buyer picture themselves
- Exact area, number of rooms and floor
- EPC mandatory and legible
92 m²
A
B
C
112 kWh/m²/yrD
E
F
G
07
Highlight the strong points
Every property has its signature. Identify its three major assets and place them in the title and the first photo: that is what turns a view into a contact.
The premium listing checklist
To check before every publication on Mer & Demeures.
✓
Structured, polished, error-free description
✓
Strong, representative cover photo
✓
15 to 25 high-resolution photos, landscape format
✓
A guided-tour video
✓
A 360° virtual tour when possible
✓
Floor plan, surface area and up-to-date EPC
✓
The 3 strong points highlighted from the title
✓
Up-to-date contact details and availability